If your Pinterest “Visit site” button is missing, it usually isn’t “gone”—it’s been de-emphasized.

Pinterest explains that when there’s a clear match between a Pin and its landing page, the Visit site button shows prominently. But if Pinterest’s system can’t determine landing page quality (or the page doesn’t align with the Pin), your link may only be accessible in the “…” (ellipsis) menu. 

That single UI change can crush outbound clicks, even when impressions are steady.

This guide walks you through the exact fixes Pinterest recommends—plus practical, blogger-friendly steps to apply them.

Pinterest Visit Site Button Missing? (Quick Answer)

The Pinterest Visit site button is usually missing because it’s been pushed into the “…” menu when Pinterest can’t confirm landing page quality or Pin-to-page alignment. This reduces clicks even if impressions stay the same.

Pinterest Visit Site Button Missing? How to Get It Back (2026 Fix)

Pinterest says your link may be moved into the “…” dropdown menu when their system can’t determine landing page quality or alignment. Examples include:

• links that lead to 404 pages
• landing pages mismatched with Pin content
• pages that load slowly
• pages deemed unsafe

Pinterest also states their system checks link quality regularly, and the Visit site button can be added back after your landing pages follow best practices.

Before you fix it: Confirm what’s actually happening (2-minute check)

1) Is the button missing—or is it hiding in “…”?

Pinterest explains there are effectively two places your link may appear:

• as a prominent Visit site button (next to the Pin title/description), or
• inside the “…” dropdown when quality/alignment can’t be determined 

Test: Open your Pin like a normal user. If you must tap “…” to find the link, Pinterest is de‑emphasizing it.

2) Is the issue on mobile only or desktop only?

This matters because:

• some problems are UI/app-version related
• some problems are landing-page related (and affect all devices)

3) Is it happening to every Pin or only certain URLs?

If it’s only certain URLs, you likely have a page-level issue (speed, 404, mismatch, redirects). If it’s every Pin, you may have a site-wide trust/crawl/access issue.

The official Pinterest fix: 6 best practices to get “Visit site” back

Pinterest lists best practices to improve the “Pinner experience” and restore link visibility.
Below, I’ve expanded each one into practical steps you can do today.

Step 1: Verify Pinterestbot can access your site

Pinterestbot is Pinterest’s web crawler. Pinterest says it crawls public websites to index content (with the goal of driving traffic back to those sites) and also scrapes pages to keep Pin details updated and detect/remove broken website links behind Pins.

If Pinterestbot can’t properly crawl your site, Pinterest may struggle to evaluate your landing page quality—making it more likely your link gets pushed into the “…” menu.

What to do

A) Check your robots.txt

Go to:
https://YOURDOMAIN.com/robots.txt

Make sure you’re not blocking Pinterestbot.

Pinterestbot explicitly respects robots.txt, and you can stop/limit crawling via robots.txt. 

Example (allow crawling):

User-agent: Pinterestbot

Disallow:

Example (you should NOT do this if you want Pinterest traffic):

User-agent: Pinterestbot

Disallow: /

B) Check security tools that can block crawlers

WordPress security plugins, hosting firewalls, and Cloudflare/WAF rules can accidentally challenge or block crawlers.

Pinterest notes Pinterestbot uses a valid user agent and connects from a Pinterest-operated network, and that its IP addresses can change—so you shouldn’t hard-code IPs. 

C) Verify Pinterestbot authenticity (advanced but powerful)

Pinterest provides a verification method using reverse/forward DNS lookup:

• reverse DNS lookup the IP from your logs
• confirm the domain ends with pinterest.com or pinterestcrawler.com
• forward lookup that domain and confirm it returns the same IP

This is useful if you’re seeing blocks in server logs and want to be sure it’s really Pinterestbot.

Step 2: Fix broken links, redirects, and “wrong destination” URLs

Pinterest explicitly advises avoiding broken links. 

Pinterest also states they sometimes block links that redirect to other pages or contain misleading/spammy content, and that if a Pin leads to a blank page they might automatically replace the link with a more useful one. 

What to do (fast)

A) Check your top pinned URLs for:

• 404 errors
• redirect chains (URL → URL → URL)
• redirects to different domains
• pages that sometimes fail to load

Pinterest’s “Pin link update” post specifically calls out 404 pages and slow pages as reasons links may appear in the dropdown menu. 

B) Avoid URL shorteners for Pinterest Pins

Pinterest recommends linking directly to the source because they don’t allow certain redirects or URL shorteners. 

C) Edit the link on Pins you created (if needed)

Pinterest explains you can edit links only on Pins you created (not Pins you saved from elsewhere).

Pinterest’s steps to edit include:

• open Pin → edit → update Website field → save/done 

Step 3: Match your Pin content to the landing page (this is the BIG one)

Pinterest says to make sure the images, text, and keywords in your Pin match the details on the landing page. 

If your Pin says one thing and your page delivers something else (or buries it), Pinterest may treat the landing page as a lower-quality match.

The “Pin-to-Page Match” checklist (copy/paste)

For any Pin where the Visit site button is missing, confirm:

• Pin text overlay matches the page H1 (or very close)
• Pin title/description keywords appear on the page (intro + headings)
• The page provides additional content clearly related to the Pin 
• The first screen of the page (above the fold) makes it obvious the user landed in the right place

Example (good match):

Pin overlay: “Pinterest Traffic Down in 2026 (Fix Checklist)”
Page H1: “Pinterest Traffic Down in 2026: Fix Checklist + 7-Day Plan”
Intro: bullet list of reasons + steps

Example (bad match):

Pin overlay: “Pinterest SEO Checklist”
Landing page: a generic homepage or an unrelated category archive

Step 4: Link to a page that clearly adds value (not just a thin page)

Pinterest recommends linking to a landing page that provides additional content clearly related to your Pin. 

This is a major “trust” signal.

What to do

For Pinterest traffic, your best landing pages are:

• step-by-step tutorials
• checklists
• templates
• troubleshooting guides
• “examples” posts (titles, descriptions, designs)

Avoid sending Pinterest users to:

• homepages
• tag/category pages
• thin posts that don’t answer the Pin promise quickly

Step 5: Improve page speed (Pinterest specifically calls out a <4 seconds goal)

Pinterest says to ensure your domain loads in under 4 seconds. 

If your pages are slow, even good Pins can lose the prominent Visit site button.

What to do (high-impact)

• compress images (especially the first image on the page)
• enable caching
• reduce heavy scripts (ad scripts + multiple trackers can slow things down)
• avoid intrusive popups that delay content from appearing

Pro tip: Speed issues often hit mobile hardest—exactly where most Pinterest browsing happens.

Step 6: Maintain a “safe domain” (avoid spam signals)

Pinterest advises maintaining a safe domain that follows community/product/merchant guidelines (if applicable) and avoids spam, suspicious reviews, or unsafe images. 

What “safe domain” means in practice (for bloggers)

Even if your content is legit, these can look “spammy” to systems:

• aggressive popups that cover content instantly
• redirects to unrelated pages
• auto-playing videos
• misleading buttons that look like “download” or “continue” but aren’t
• pages that don’t deliver what the Pin promises

Make your landing pages feel clean, honest, and easy to use.

Important tip: Tell users to tap “Visit site” (not the image)

Pinterest explicitly notes:

• they encourage creators to direct users to tap the Visit site button for direct access
• tapping the image can lead users to more similar ideas instead 

So even after you restore the button, your Pins should “train” behavior:

• Use a natural CTA like: “Tap ‘Visit site’ for the full steps”

How long does it take to get the Visit site button back?

Pinterest says their system checks link quality regularly, and you may see the Visit site button added back once your landing page follows best practices. 

That means:

• there isn’t always an instant “re-enable” switch,
• but improvements can be detected and reflected after the system rechecks.

If you fixed everything and it’s still missing: Do this next

Pinterest’s official “Pin link update” post says that if your Pins follow the link guidance and you still do not see the Visit site button, you should reach out to the Help Center and share an example. 

What to include when contacting support

To speed things up, provide:

• Pin URLs (3–5 examples)
• the exact landing page URLs
• whether it’s missing on mobile, desktop, or both
• whether the link is still accessible inside “…” or removed entirely
• any recent site changes (migration, CDN, security plugin, theme updates)

A 10-minute “Visit Site Button Audit” (backlink-friendly checklist)

Publish this section as-is. It’s the kind of practical checklist other bloggers reference and link to.

Pinterest Visit Site Button Audit (copy/paste)

For each top Pin:

• Pin URL: ______
• Landing page URL: ______
• Visit site button visible? (Yes / No) 
• If “No,” is the link inside “…”? (Yes / No) 
• Does the landing page load in <4 seconds? (Yes / No)
• Does the page match the Pin keywords + promise? (Strong / Medium / Weak) 
• Any 404/redirect issues? (Yes / No) 
• Is Pinterestbot allowed in robots.txt? (Yes / No) 

Rule: If you have 2+ “No” answers, fix the landing page first—then redesign Pins.

FAQs