Essential Pinning Guide: How Many Pinterest Pins Per Day?

Pinning is an integral part of any Pinterest marketing strategy. Knowing how often to pin and optimizing your pins for visibility can significantly impact your success on the platform. This guide covers everything you need to know about pinning frequency, best practices, and techniques to boost engagement.

Understanding Pinterest Pinning Strategy

Pinterest is a visual discovery platform where users find ideas and inspiration through boards filled with pins. As a marketer, you can leverage Pinterest to drive website traffic, increase brand awareness, and convert new customers.

To fully capitalize on Pinterest, having a sound pinning strategy is key. Let’s explore some of the fundamentals around pinning best practices.

How many pins should you post per day?

There is no universally ideal number of pins to post per day. Pinterest recommends pinning 1-2 times per day for beginners, while more established accounts can pin up to 50 times daily. The optimal frequency depends on factors like how much original content you publish and your target daily impressions.

A good rule of thumb is to pin a minimum of 5 times per day. This provides a healthy mix of your own new pins and curated content. As you grow your account, pinning 10-15 times daily is often most effective. Anything above 25 pins risks flooding your followers’ feeds.

When is the best time to pin on Pinterest?

Peak pinning times are generally early morning, lunchtime, and evenings after work. Schedule 60-75% of your pins during high traffic windows for maximum visibility.

Weekends can generate more repins than weekdays. Saturdays at 2 pm and Sundays at 8 pm tend to be particularly popular. Analyze your Pinterest Analytics to identify when your audience is most active.

What are the benefits of creating fresh pins regularly?

Pinterest’s algorithm favors new, original content. Creating fresh pins showcases your brand as an active Pinner producing relevant ideas. It also provides more opportunities to rank in search compared to repinning old content.

Aim to create at least 1-2 new pins per day from your latest blog posts, products, etc. This content will resonate most with users.

Optimizing Your Pinterest Marketing

Crafting an effective pinning strategy involves understanding key algorithm factors and pinning smartly to boost engagement.

What is the ideal number of pins to schedule daily?

5-10 scheduled pins daily typically yields the best results. This maintains consistent presence without overwhelming followers. Using a social media management tool to schedule pins makes this easy.

Mix at least 60% original content pins with up to 40% curated pins for balance. Repin relevant pins from other influencers in your niche to provide value.

How can you increase repins on Pinterest?

• Use eye-catching imagery – Photos and graphics that stand out grab attention
• Write compelling descriptions – Include keywords and conversational captions
• Link to quality resources – Content that delivers value earns repins
• Promote your pins – Share new pins across channels to maximize visibility
• Follow group boards – Joining collaborative boards expands reach
• Analyze competitors – See what resonates in your niche for inspiration

Effective Pinterest Pinning Techniques

Pinning goes beyond frequency. Crafting pins that appeal to users and employing smart tactics can drastically improve engagement.

How to create engaging and visually appealing pins?

Great pins feature:

• High-quality images at least 600 px wide
• Minimal text overlay for visual impact
• Appealing color schemes
• Interesting compositions (rule of thirds, leading lines, etc)
• Relevant, searchable keywords in description
• Consistent aesthetic aligned with brand

Canva’s pin templates or tailor-made originals photos help pins stand out.

What are the key factors to consider in the Pinterest algorithm for pin visibility?

The Pinterest algorithm prioritizes:

• Originality – Fresh, new pins rank higher than repins
• Relevance – Pins closely matching user intent get boosted
• Quality – High-resolution, eye-catching pins fare better
• Engagement – Pins generating likes, clicks and saves perform well
• Account authority – More followers and engagement improves visibility

Keep these elements top-of-mind when crafting pins. Use analytics to identify top-performing pin styles and themes.

Why is consistency important in pinning on Pinterest?

Regular pinning is crucial for visibility. Inconsistent schedules mean gaps where you lose presence.

Pin at least 5 days per week, leveraging scheduling tools to automate. This shows users you are an active, reliable Pinner publishing fresh content.

Building a consistent pinning habit also helps you produce more high-quality pins over time to fuel your strategy.

Strategies for New Pinterest Users

Just starting out with Pinterest marketing? Here are some tips to kickstart your pinning success as a beginner.

What should you know if you’re new to Pinterest and want to start pinning?

For new accounts, focus on:

• Pinning 1-2 times daily to start
• Creating highly-visual, vertical pins
• Using relevant keywords in descriptions
• Joining group boards to expand reach
• Analyzing competitors’ top pins for inspiration
• Checking analytics to identify best times/styles

Ramp up pinning volume steadily. Be patient; it takes time to build followers and authority.

How to leverage group boards for better pin exposure?

Joining group boards where others can pin your content is an easy way to get found by new users. Target boards in your niche with at least 1,000 followers.

When you create a new pin, share it to relevant collaborative boards to multiply potential impressions. Utilize group boards consistently to keep expanding your reach over time.

Should you schedule your pins or pin manually on Pinterest?

Scheduling pins is ideal for maintaining a consistent presence. Use a social media tool like Edgar or Tailwind to plan pins in advance and space them out.

Still, take time to manually engage with your Pinterest community by liking, commenting and repinning others’ content regularly. This builds connections and authority.

Conclusion

The number of daily pins, pinning during peak times, creating original content, and developing high-quality pins are all key factors that can determine your Pinterest success. By following the best practices outlined here and continuously refining your strategy based on performance data, you can maximize your reach, engagement and conversions on one of the fastest growing social platforms.