How to Find Influencers on Pinterest: Secrets of Social Influence

Pinterest is quickly becoming one of the most influential social media platforms for brands looking to boost their visibility and engagement. With over 400 million active monthly users, Pinterest offers immense potential for brands to connect with relevant audiences through influencer marketing campaigns.

Finding the right influencers on Pinterest requires some strategic planning and research. Here are the most effective ways brands can utilize Pinterest to discover and collaborate with influencers that align with their niche, audience, and goals.

Utilizing Pinterest Analytics for Finding Relevant Influencers

Pinterest analytics provides valuable data and insights into trending topics, high-performing pins, and influencer profiles. Brands can leverage Pinterest analytics to identify influencers that resonate with their target demographic.

The analytics dashboard offers data on viewers, saves, clicks, repins, comments, and other metrics. Analyzing this data can help determine which influencers generate the most engagement and align with your brand aesthetic.

You can also use Pinterest analytics to identify trending topics and keywords that relate to your niche. Searching these terms can surface relevant influencers posting pins within those categories.

Regularly monitoring Pinterest analytics ensures you discover influencers as they gain influence and start trending upwards. The data helps optimize your influencer search for better campaign performance.

Finding Relevant Influencers Using Keywords and Hashtags

Conducting strategic keyword research is crucial for finding influencers on Pinterest aligned to your niche and audience interests.

Identify keywords and hashtags your target audience uses to search for content related to your brand. For example, a makeup brand would search terms like #makeuptutorial, #beautyblogger, #makeuplooks.

Searching these relevant keywords on Pinterest will showcase influencers already using these hashtags and topics. Their existing audience likely matches your demographic as well.

Look through the profiles of influencers posting popular pins using your brand-related keywords. Analyze their followers, engagement levels, and aesthetic to shortlist potential matches.

Hashtag searches also help discover relevant influencers. Follow hashtags like #OOTD, #foodporn, #fitnessmotivation to find influencers in fashion, food, and fitness respectively.

Collaborating with Influencers on Pinterest

Once you’ve identified relevant influencers, it’s time to reach out and explore collaboration opportunities. Make sure to personalize your outreach based on their brand and interests.

Provide background on your brand, and how working together can be mutually beneficial. Be clear on campaign goals, proposed content formats, and implementation plans.

Discuss performance benchmarks, brand guidelines, content approval processes, and compensation. Defining these early helps avoid misaligned expectations.

For ongoing partnerships, co-create content calendars to map out pin formats, topics, captions, and scheduling. This level of collaboration leads to authentic content that performs well.

Activate influencer pins through relevant boards, hashtags, and mentions. Cross-promote pins through both your and the influencer’s website and social channels for maximum visibility.

Exploring Pinterest’s Recommended Influencers

Pinterest makes it easy to discover influencers through its “Recommended for you” section. This provides tailored suggestions of creators based on the types of pins and boards you engage with.

Frequently interacting with pins from a niche helps Pinterest identify your interests and recommend relevant influencers.

For example, liking and saving pins about fashion illustration can bring up recommendations for illustrators and graphic designers to collaborate with.

You can also proactively find influencers by engaging with pins related to your brand aesthetic and audience. Pinterest will tailor recommendations over time.

Using Pinterest Analytics to Identify Potential Influencers

Pinterest analytics allows you to assess creators based on the engagement and growth of their pins and boards. Sort results by saves, clicks, repins, and other metrics relevant to your goals.

Find influencers creating viral pins that spread rapidly. Analyze their content style and niche to assess alignment with your brand.

Identify creators with high repin rates and engagement from followers. This indicates strong relationship with their audience.

Evaluate influencers that have gained rapid followers and pin impressions over recent months. This highlights their rising influence.

Searching for Influencers in Your Niche on Pinterest

Conduct searches on Pinterest using relevant terms like “fashion pins”, “food blogger”, “beauty influencer” to find niche influencers.

Filter results by most popular pins and boards to analyze creators driving the most engagement. Consider micro-influencers with targeted, engaged audiences.

Use the Pinterest search bar to directly search for relevant influencer names you already know from other platforms like Instagram or YouTube.

Go through their Pinterest profile to evaluate niche, engagement metrics, audience demographics and alignment with your brand.

Creating a List of Target Influencers on Pinterest

Maintain a spreadsheet with your target Pinterest influencers and all their relevant metrics in one place.

Track details like follower count, average likes, comments, click-through rate, types of content, engagement rate, audience demographics.

Having these metrics compiled allows you to easily compare creators and select the best brand fits for your campaigns.

Regularly update the metrics to keep track of emerging influencers and manage existing partnerships.

Sending Personalized Messages to Influencers on Pinterest

The outreach message is your opportunity to pitch a collaboration and convey why it’s valuable for the influencer. Avoid mass templated outreach.

Research each influencer’s brand and the types of campaigns they have been a part of in the past.

Send a personalized note explaining why you think their audience and aesthetic makes them an ideal partner. Share ideas for potential pin formats and topics.

Be transparent about your brand, ideal partnership terms, and how you can help expand their reach and engagement on Pinterest.

Follow up periodically if you don’t receive an initial response. Persistence and compelling outreach is key.

Building an Ongoing Influencer Partnership on Pinterest

For long-term success, move beyond a one-off collaboration to build an ongoing ambassador relationship.

Outline 3-6 month content strategies so you have a content pipeline and the influencer has continued value.

Analyze performance regularly and optimize content formats, topics, captions that drive the highest engagement. Give creators flexibility to shape content.

Promote top-performing pins through both yours and the influencer’s website and social channels. Amplify reach.

Compensate fairly based on effort, audience reach and campaign performance. Avoid heavy-handed contracts.

The Benefits of Using Pinterest for Influencer Collaboration

There are several strategic advantages to collaborating with influencers directly through Pinterest as part of your strategy:

• Targeted reach: Pinterest’s highly visual nature and audience targeting features allow precision outreach to relevant niches.
• Optimizing for buyers: Millions use Pinterest for shopping research and inspiration. Influencers can steer that journey.
• Sharing compelling content: Creators are masters of creating thumb-stopping pins optimized for repins, clicks and conversions.
• Driving organic growth: Quality influencer pins attract engaged new followers and potential customers to your Pinterest profile.
• Amplifying reach: Cross-promoting influencer pins on your website and other social platforms expands visibility.

The Visibility and Reach of Influencers on Pinterest

Here are some stats that showcase the immense visibility influencer content generates on Pinterest:

• Top pinners have millions of engaged followers. Popular food blogger @SallysBakingAddiction has 13.4 million followers.
• Influencers get hundreds of thousands of impressions and engagement per pin. @Laurenjadepope averages 150k repins per pin.
• 61% of weekly Pinterest users say they have made a purchase based on content from influencers.
• 72% of weekly users say they rely on Pinterest influencer pins and boards to inform purchase decisions.
• On average, Pinterest users are exposed to over 15 new products daily through influencer content.

How Pinterest Analytics Can Maximize Influencer Campaigns

Pinterest analytics provides detailed data to optimize and maximize the performance of influencer content:

• Track pin impressions, repins, clicks, closeups and other engagement metrics in real-time.
• Monitor which topics, formats, and captions resonate best with your audience.
• Use demographic analytics to refine targeting and personalize influencer content.
• Analyze traffic sources and sales data to calculate ROI from influencer campaigns.
• Identify high performing pins to promote further through ads and your website.
• Audit analytics regularly and provide feedback to creators to improve ongoing campaigns.

Identifying Your Target Audience and Their Interests on Pinterest

Before reaching out to influencers, have a clear picture of your ideal target audience on Pinterest:

• Define demographic factors like age, gender, income level, location, interests, and buying habits.
• Conduct audience research through Pinterest analytics and social listening.
• Analyze audience interests – what do they search for? Which boards and topics do they follow?
• Evaluate your customers’ buyer journey. Where does discovery happen? What motivates purchases?

Using Relevant Keywords and Hashtags to Discover Influencers

Leverage keywords and hashtags that resonate with your target audience to find relevant influencers:

• Search niche terms like #kbeauty, #foodie, #workoutmotivation to uncover influencers in those verticals.
• Look for creators using branded hashtags like #OOTD and #bookstagram that indicate their niche.
• Analyze influencers posting popular pins around your branded keywords and hashtags.
• Ensure discovered influencers have an audience match with your demographics.

Searching for Related Pins and Users on Pinterest

• Search for your product or brand name on Pinterest to find influencers already posting related content.
• Look through the ‘More like this’ section of relevant pins to discover influencers in your niche.
• Follow public group boards around your industry to find active contributors to collaborate with.
• Use Pinterest audience, topic, and interest targeting to find pin and user suggestions.

How Pinterest Analytics Helps Find Influencers

Pinterest analytics provides key data to identify and evaluate potential influencers:

• Track engagement metrics like repins, closeups, and link clicks to measure influencer content performance.
• Analyze audience demographics and interests for alignment with your target customers.
• Monitor followers and impressions over time to find rising influencers.
• Use analytics to give creators feedback on optimizing content.
• Assess campaign ROI by integrating Pinterest data with your sales and website analytics.

Benefits of Collaborating with Influencers on Pinterest

Partnering with relevant influencers on Pinterest can provide the following benefits for brands:

• Expanding reach to the influencer’s highly engaged, targeted followers.
• Increased brand awareness and sales through compelling influencer pins.
• Improved credibility by getting expert recommendations from influencers.
• Cost-effective access to influencer content creation and community building skills.
• Deeper consumer insights by collaborating with creators directly immersed in your niche.

Conclusion

Pinterest offers immense potential for brands to expand their visibility and credibility through influencer marketing campaigns.

The platform’s highly engaged user base and interest-based nature makes it ideal for targeted collaborations.

By leveraging Pinterest analytics, keyword research, topical searches, and recommendations, brands can systematically discover and connect with relevant influencers.

Curating an influencer outreach list, sending personalized pitches, and developing ongoing partnerships is key for success.

The visual and shoppable nature of Pinterest content allows influencers to inspire and guide consumers along their purchasing journey.

Tracking performance data and optimizing campaigns ensures maximum ROI from influencer initiatives on Pinterest.

Brands that take the time to build an integrated influencer marketing strategy tailored to Pinterest can reap huge benefits for their awareness, engagement, and sales.